Our Goal
Sunrise is a builder of businesses. The firm's goal is to expand the profitability and value of its portfolio companies. Sunrise believes that company growth, and not financial engineering, is the key to generating superior investment returns. Some companies take longer than others to "ripen" and Sunrise has no pre-determined exit timing. Some are cash flow investments, most are not.
Our Strengths
Investment decisions are made quickly and by the people actually looking at the business. Sunrise Equity's partners have a long and successful history of completing numerous investments as a team. Their network of lenders provides the firm with unparalleled access to a broad array of commercial banks and institutional investors that will provide debt financing for Sunrise's acquisitions. Quick decision process and proven lender relationships lead to an efficient process and timely closings.
Our Beliefs
Sunrise believes in building and partnering with strong management teams. The development and strategic oversight of strong management teams for its portfolio companies is one of the critical functions of Sunrise. Sunrise Equity believes it is critical that key members of management are made "economic partners" in the business through the implementation of attractive incentive compensation and equity ownership plans. In situations where Sunrise and the Seller believe management needs to be strengthened by promotions or adding new team members, this new team participates in the future success of the company.
“Even as an Investment Banker, I realized that chemistry was the most important element of any deal. That is obviously more important as an investor.”
— Paul Smith
Flexibility
Sunrise has the flexibility to considers all options, and makes appropriate decisions for the partners and management when investing, growing and exiting.